This one turned into an incredibly freewheeling – and deep – discussion: Installation Magazine has been working on a new market report that aims to look at how AV technology (and which types of technology) is having an enabling impact across a range of vertical markets. The publication mentioned areas such as AI, IoT, XR, and so on. We brought in some folks from the CEDIA Tech Council to weigh in – and the conversation rapidly expanded into a cliché-smashing, insightful, and even inspiring session. Guests include Peter Aylett (HTE), Christiaan Beukes (Sphere Custom), and Rich Green (Rich Green Design).