"The lighting in Victoria's Secret is perfectly focused so that you'll spend $85 on a small piece of fabric." Matt Scott, OMEGA Audio Video
Something of a two-parter here: Matt Scott talks about serving on the CEDIA Board (and the importance of voting, nominating, and volunteering), and then dives into his experiences as an integrator with a focus on lighting design and making those projects look spectacular.
For more info on CEDIA, check out cedia.net.